Privacy Policy

Last updated: 22 September 2026

Who we are

Minor Mayhem is a trading name of [COMPANY NAME] LTD (“we”, “us”, “our”), a company registered in England and Wales under company number [COMPANY NUMBER]. Our registered office is [REGISTERED OFFICE ADDRESS].

We are the data controller for personal information collected through this website. If you have any questions about this policy or how we handle your data, email us at [CONTACT EMAIL].

What we collect

Order information — your name, email address, delivery address, phone number if you provide one, and the details of what you ordered.
Payment information — processed directly by our payment providers. We never see or store your full card details.
Marketing information — your email address, if you choose to subscribe.
Technical and usage information — your IP address, browser and device type, and how you move around the site, collected through cookies and similar technologies.
Correspondence — anything you send us by email or through our contact form.

Why we use it, and our legal basis

To take and fulfil your order, and to deal with returns and refunds. Legal basis: performance of our contract with you.
To email you about your order — confirmations, dispatch notices, delivery updates. Legal basis: performance of our contract with you.
To send marketing emails about new designs, restocks and offers. Legal basis: your consent. You can withdraw it at any time using the unsubscribe link in any email, or by emailing us.
To keep accounting and tax records. Legal basis: our legal obligations.
To keep the site secure, prevent fraud, and understand how the site is used so we can improve it. Legal basis: our legitimate interests in running a functioning and secure business.

Who we share it with

We share your information only with the companies that help us run the business, and only with what they need to do their job. We do not sell your data to anyone.

Shopify — hosts our online store and processes payments. Shopify Inc. is based in Canada.
Printify — our print and fulfilment partner. Printify passes your delivery details to the print provider producing your order.
Delivery carriers — to get your parcel to you.
Professional advisers — such as our accountant, where necessary.

We may also disclose information where we are required to by law.

Sending data outside the UK

Some of the companies above are based outside the United Kingdom, and print providers may be located in the EU, the United States or elsewhere. Where your information is transferred outside the UK, we rely on the safeguards permitted under UK data protection law — such as UK adequacy regulations, or the International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses — so that your data remains protected to the same standard.

How long we keep it

Order and transaction records: six years from the end of the financial year they relate to, because tax and company law require it.
Marketing contacts: until you unsubscribe, and then for a short period so we can honour your request not to be contacted again.
Customer service correspondence: up to two years after your query is resolved.
Website analytics data: in line with the retention settings of the tools we use, typically no more than 26 months.

Your rights

Under UK data protection law you have the right to:

ask for a copy of the personal data we hold about you;
ask us to correct anything that is inaccurate or incomplete;
ask us to delete your data, where we have no continuing reason to keep it;
ask us to restrict how we use it, or object to us using it;
ask us to transfer your data to you or another provider;
withdraw your consent to marketing at any time.

To exercise any of these, email [CONTACT EMAIL]. We will respond within one month. There is no charge.

Complaints

If you are unhappy with how we have handled your personal data, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

Cookies

Cookies are small files stored on your device. We use them to keep the site working — remembering what is in your basket, keeping you signed in, and keeping checkout secure. These are essential and cannot be switched off.

We also use cookies to understand how the site is used, so we can improve it. These are only set where you have agreed to them, and you can change your mind at any time through your browser settings.

Children

We sell childrenswear, but we sell it to adults. This website is not intended for children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has given us their information, email us and we will delete it.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.